The Rs 10,000-Rs 25,000 smartphone segment is turning out to be the biggest battleground for Xiaomi, Samsung, Oppo and Vivo as India’s top four smartphone brands target the space expected to grow the fastest this year.
The segment expanded nearly 50% last year and is expected to accelerate further in 2018, becoming critical for the major players that want to grow or consolidate their share, said companies and experts. They added that affordability options such as instalment programmes a ...
Xiaomi, Oppo, Samsung and Vivo have launched several devices in the Rs 10,000-Rs 25,000 price range. “We believe that this segment will grow further in the coming years,” said Oppo India brand director Will Yang. While Oppo and Vivo were the first big movers in the segment since their India entry in 2016 — offering premium specifications at almost half the price — Xiaomi has closed in on them and now has most of its models in this range. The company has outpaced its Chinese rivals as well as for .
The segment grew upwards of 34% last year, with sales of Samsung phones in this price range rising 41-42%, as per Gfk data, said Mohandeep Singh, senior vice president for mobile business, Samsung India. He expects the mid-priced segment to lead the market in 2018 as well, highlighting the reasons for the South Korean company’s focus.
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